Simplifeye E-books
While at Simplifeye, I collaborated with the Director of Content, Beth Gaddis and Head of Design, Kevin Cassidy to create a cohesive and impactful library of marketing assets aimed at attracting and converting new users. The existing e-books lacked a unified brand identity, so I was brought on to reimagine and transform the content into a branded and cohesive format. Beth provided the copy and I owned the creative process.
My goal was to establish a consistent visual style that could serve as the foundation for an expanding e-book library. Working within tight timelines, I sourced artwork from stock libraries to bring the layouts to life while still delivering a polished and engaging experience. Offered as gated content, the e-books were available for download after users submitted a form, helping to generate leads while providing valuable resources to potential customers.
How to Prevent Burnout & Reduce Turnover
Money Talks: The Data Dentists Need to Secure a Loan
