Working as a visual designer at Simplifeye in 2022, I played a key role in launching Amplify: Practice Growth Through Innovation, a conference created for forward-thinking, tech-driven dental professionals. From initial concept to execution, I helped shape a brand identity that would capture attention, and inspire attendance and drive engagement.

In close collaboration with the Head of Design, VP of Marketing, and the Director of Marketing Events & Promotions, I developed a comprehensive visual system and brand identity that extended across all touchpoints, including the event website, social media, signage, presentations, and promotional materials. Every asset was crafted to feel cohesive, high-energy, and strategically aligned with our audience's values.

In 2023, I continued to evolve the brand. I refined the visual language to feel even more modern, polished, and professional. The updated identity reinforced Amplify’s standing as a successful event in the dental tech space.