IKEA Delivery Services Campaign — Caroline An

DATE: 2025

ROLE: Graphics and Communication Designer

PROJECTS: Print Design | Post-Production | Installation | Motion Design

At IKEA Brooklyn, I turned a Service office flyer into a local multi-touchpoint campaign raising awareness of the store’s delivery options for NYC customers. I led the visual direction and design for in-store graphics, bus stop ads, and a motion piece at the nearby ferry, creating a clear, engaging, and accessible way to highlight often overlooked services.

Flyer created by the Service Office

Using the tick marks from the original parcel service flyer created by the Service Office as inspiration, I designed graphics highlighting delivery and local pick-up options. I incorporated icons from our library and added tick marks to each one to visually reinforce the available services.

Wall graphic

In addition to leading the design and creative direction, I managed all post-production, implementation, and installation in the store. The wall graphics combined DMVLA-5 panels with vinyl lettering for the main headline.

Bus stop graphics

To extend the campaign beyond the store, I adapted the panel designs for bus stop ads, organizing them by service type. The goal was to meet customers where they are, making it quick and easy for New Yorkers to understand delivery and pick-up options while waiting for the bus.

Motion graphic

IKEA Brooklyn had the opportunity to advertise at the Pier in Manhattan to promote its free weekend ferry service and other store offerings. I designed an ad as part of the larger delivery services campaign, (though the final placement featured a different promotion).

This project was a chance to elevate a simple in-store flyer into a clear, city-friendly campaign that met customers where they are. By expanding the messaging across wall graphics, bus stop ads, and motion graphics, the campaign made essential delivery information more visible and accessible to New Yorkers, reinforcing IKEA’s commitment to convenience, clarity, and thoughtful design for its customers.

Amplify Conference

IKEA