DATE: 2025
ROLE: Graphics and Communications Designer
PROJECTS: Print Design | Post-Production | Installation | Motion Design
At IKEA Brooklyn, using a flyer created by the Service office as inspiration, I created a local multi-touchpoint campaign to raise awareness of the store’s delivery options, crucial information for NYC customers navigating tight spaces and car-free living. I led the visual direction and design for a large-format wall graphic in-store, bus stop advertisements, and a motion graphic for the nearby ferry terminal, tailoring each asset to meet customers where they are.
The goal was to bring all the delivery service information together in one clear, easy-to-digest place highlighting often overlooked services, and making the information more accessible, engaging, and useful for our audience.
Flyer created by the Service Office
Using the tick marks from the original parcel service flyer created by the Service Office as inspiration, I designed graphics highlighting delivery and local pick-up options. I incorporated icons from our IDAM library and added tick marks to each one to visually reinforce the available services.
Wall graphic
In addition to leading the design and creative direction, I managed all post-production, implementation, and installation in the store. The wall graphics combined DMVLA-5 ABV panels with vinyl lettering for the main headline.
Bus stop graphics
To extend the campaign beyond the store, I adapted the panel designs for bus stop advertisements, breaking them up by service type. The goal was to meet customers where they are by offering the most relevant information and making it easier for New Yorkers to quickly understand their delivery and pick-up options while waiting for the bus.
Motion graphic
IKEA Brooklyn had the opportunity to advertise at the Pier in Manhattan to promote its free weekend ferry service. We also used the space to highlight additional store offerings. I designed this ad as part of the larger delivery services campaign; however, the messaging was ultimately shifted, and a different promotion was chosen for the final placement.
This project was a chance to elevate a simple in-store flyer into a clear, city-friendly campaign that met customers where they are. By expanding the messaging across wall graphics, bus stop ads, and motion graphics, the campaign made essential delivery information more visible and accessible to New Yorkers, reinforcing IKEA’s commitment to convenience, clarity, and thoughtful design for its customers.