At Simplifeye, I played a key role in unifying the brand’s visual and verbal identity across platforms, with a particular focus on marketing and sales collateral. Collaborating closely with the Director of Content and Head of Design, I helped create a cohesive library of assets aimed at attracting and converting new users.

One major initiative involved redesigning a series of e-books that previously lacked a consistent brand identity. Provided with the copy, I led the creative process and developed a clean, engaging visual style that could scale as the library expanded. Working within tight timelines, I sourced artwork from stock libraries and built layouts that felt polished and aligned with the brand. These e-books, offered as gated content, not only served as valuable resources but also helped generate leads. In addition to digital content, I contributed to print ads, trade show materials, sales decks, and social posts, while also updating brand guidelines to ensure consistency across all brand interactions.